In recent years, Israel has established itself as a sought-after tourist destination, with a record 4 million visitors in 2019, right before COVID made its effect. The Ministry of Transportation’s “Open Skies” policy, combined with an unprecedented campaign by the Ministry of Tourism aimed at marketing Israel around the world and additional government and private-sector initiatives, have turned tourism into a significant growth engine. We are right there, working with government agencies and large companies, helping them take part in this revolution that pushing Israeli tourism forward.