The streaming market in Israel has become increasingly competitive in recent years, with new services entering the market and established players expanding their offerings. Our firm led the launch of discovery+ streaming service by Warner Bros. Discovery in Israel, increasing brand awareness among the Israeli audience. We developed a comprehensive, strategic PR campaign that included targeted media outreach as well as content designed to showcase the unique features of the new service. discovery+ received widespread coverage in the Israeli media and has been embraced by Israeli viewers seeking a fresh and innovative streaming experience.
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